Just before Christmas we received a large shipment of postcards and noticed the backs didn't print correctly.
Here's what they should have looked like:
Here's how they printed:
We've encountered similar printing issues in the past, but none this severe.
The challenge lies in the depth of the paper texture, which can make it difficult for the color toner to adequately get into the grooves.
While the texture should be consistent across paper batches, as we see, minor variations have significant consequences.
The paper we print on is called Stipple. This fabulous paper is manufactured by Neenah Paper in Wisconsin.
Most love how Stipple feels. The trade off, however, is the writing surface. It's a real challenge to write on with certain pens.
Given the sensitivity of our home-based business to such printing inconsistencies—and the challenging writing surface—we have opted to transition to a paper that offers long-term consistency and a superb writing surface.
Introducing, "Classic Crest".
This paper has been around for nearly 50 years. It's one of the most widely used premium uncoated papers in America.
You've probably seen it, held it, or written on it yourself. You just didn't know it's name.
It's a real delight to write on, is sturdy, and the images look fantastic!
"So Christopher, what'cha gonna do with the 24,000 postcards you currently have printed on Stipple?
That is a very good question.
As we reorder reprints, our inventory will gradually transition. The postcards you receive will become less Stipple and more Classic Crest.
We appreciate your patience and understanding during this time of transition.
As we end, to commemorate the 6 years that Stipple has served as our paper, here is a tongue-in-cheek obituary to our dear friend, 'Mr. Stipple'. Enjoy!
A paper of subtle grace and versatile charm, his textured heart was as genuine as the day he rolled off the press.
Mr. Stipple's departure has left the postcard community feeling a bit creased. To honor his legacy, 6 trees will be planted - one for each year of service. An ash scattering ceremony will follow, ensuring that his memory flutters and settles in unexpected places.
Though his pages have turned, Mr. Stipple's memory will keep our spirits bright, leaving behind an indelible mark on the world of textured paper. Rest in peace, oh crinkled one. You've provided us with endless reams of joy and laughter.
Are you ready for the spring holiday season?
Are you sad to see Stipple go, or are you ecstatic?