Back in 2018, I released our third series of postcards—Route 66—featuring a collection of 32 designs.
I wasn’t sure which postcards would sell, so I decided to roll out a variety of designs, see which ones took off, and then phase out the slower sellers later on.
Back in the day, I was so focused on expanding our postcard lineup—after all, we only had Chicago and New York City postcards (can you believe it?)—that I neglected to go back and retire the slow sellers.
To make room for new postcards, I’m revisiting our earlier sets. I kicked things off a few weeks ago with the Keep Calm series, and now I’m diving into the Route 66 collection!
Based on sales, we're saying goodbye to these 11 postcards from the set:
I’ve given two of the postcards a fresh update with some more eye-catching imagery:
And guess what? I’m adding 3 brand-new postcards to the set— which I’ll reveal in next week’s newsletter. Stay tuned!
Also, the Route 66 Map postcards are getting a slight makeover too. Here’s a look at some of the current designs:
I’m hoping to have the new postcards available for pre-order next week, and moving the retired postcards to clearance.