In last week's newsletter I mentioned I would share the feedback received from the "Letters, Books, and More" postcard survey sent a few weeks ago.
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Prior to starting the Christopher Arndt Postcard Co. in 2018, I spent 20+ years in the corporate and non-profit world.
In design meetings with clients, I would always start with:
"Attack the design; not the designer."
Since the survey was 100% anonymous, people attacked!
I loved it!
Seriously, I did. Since I don't like things sugar-coated, it was refreshing to hear people say what needed to be said.
It was the exact feedback I was looking for!
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I read every single reply, took notes, and have been updating the designs accordingly. (A sampling of the final designs are shown in this newsletter).
If I were to summarize the feedback received, it would read something like this:
PERSON A: "I really like this!"
PERSON B: "I really don't like this."
Clearly some people like the theme and designs, while others not-so-much. And that's okay.
The cool part...people also shared new ideas I hadn't thought of. That means more exciting designs are being added!
Currently, I'm about halfway through designing. I anticipate a late May launch of this new series.
